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NEW FOR YOU

KEEPING IT LOCAL, SUPPORTING LOCAL SALONS & STYLISTS

FREE DELIVERY ON ORDERS OVER £29.00

WE RECOMMEND 

TRENDING

NOW NEXT GENERATION

THE FUTURE OF STYLING IS NOW

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Beauty Power to you

Semi Di Lino, Create your own beauty

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COMING Q1 2026

The Holidays Are Coming...

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BE THE FIRST TO KNOW ABOUT THE LATEST ARRIVALS, TRENDS, EXCLUSIVE OFFERS AND DISCOUNTS FROM ALFAPARF MILANO.

CONNECT WITH US:

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ALFAPARF MILANO is a renowned Italian multinational beauty company, founded in 1980 by Roberto Franchina in northern Italy

At Alfaparf Milano, we go beyond creating world-class hair and beauty brands. We also design innovative tools and platforms that support our partners in thriving within today’s challenging market.

The Alfaparf Shop is the first of its kind: a dedicated partnership platform for freelancers and salons. It empowers you to promote and sell Alfaparf Milano products with complete confidence, while keeping 100% of your retail profit. Best of all, there’s no stock to hold, no shipping to manage, and no contract to tie you down.

 

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